Landhochzeit Berlin

Markenaufbau/ Creative Direction

Brand Building for Landhochzeit (meaning Country Wedding) Landhochzeit is a romantic and nature-inspired wedding concept in the countryside. My role involved the brand building and positioning of Landhochzeit as a leading destination for couples looking to realize their dream of a country wedding. To successfully build the brand, I developed and implemented various strategies and initiatives. This included designing the brand identity, including logo design, color palette, and visual identity, to reflect the natural, rustic, and elegant essence of Landhochzeit. Additionally, I carefully selected a range of event locations that embodied the brand and offered a romantic atmosphere. Content creation also played a pivotal role in brand building. I created editorial content that inspired and informed readers, ranging from articles on fashion trends for country weddings to tips for planning and organizing such weddings. Social media channels were utilized to showcase the brand and engage with the target audience, which proved to be a highly successful marketing tool. Through targeted marketing efforts, such as collaborations with relevant partners and participation in wedding fairs and events, the awareness and reach of the Landhochzeit brand significantly increased. The level of customer inquiries and interest in the brand from around the world was impressive and confirmed the success of the brand building efforts. The brand building journey for Landhochzeit was an exciting and creative process, focused on capturing the romantic atmosphere and unique charm of a country wedding in every aspect of the brand. It was a great pleasure to contribute to this endeavor and assist numerous couples in realizing their dream of a countryside wedding.