Viacom: District MTV - MTV Awards

Markenaufbau/ Creative Direction

Brand building for a new brand within the Viacom family called 'District MTV'. The thematic focus was the fusion of fashion and music. From 2012 to 2016, I served as Creative Director responsible for the establishment and implementation of the brand in Germany. I developed creative strategies to raise brand awareness and engage with marketing partners. This was achieved successfully through collaborations with companies such as Sony, Apple, Mercedes Benz Fashion Week, and many others.